MGA Entertainment and Ioconic launch L.O.L. Surprise NFT platform in 20,000 retail stores worldwide
The collectibles will be available at 20,000 retail locations including Walmart, Target, Walgreens.
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$25B toy brand to launch L.O.L. Surprise NFT collectibles
Released in 2017, L.O.L. Surprise doll was MGA’s best-selling U.S. toy property for three consecutive years.