Search by tag: #sponsorship
Crypto.com backs out of $495M sponsorship deal with UEFA Champions League: Report
The crypto exchange reportedly stepped in as a potential sponsor after the Champions League dropped Russian state-owned energy firm Gazprom.
Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
Swyftx signs major sponsorship deal with Aussie National Rugby League
Speaking on the partnership with the NRL, Swyftx CEO Ryan Parsons said that the “mass appeal of sport means it’s a hugely important way for exchanges to announce themselves.”
Red Bull Racing scores $150M sponsorship with Bybit
Formula One team Red Bull Racing scores a multi-year partnership worth $50 million per annum with crypto exchange Bybit.
PSV Eindhoven soccer club to accept new sponsorship deal in Bitcoin
Anycoin Direct will now be an official partner of PSV for the next two seasons, helping grow crypto awareness across Europe.
UFC inks $175-million sponsorship deal with Crypto.com
The deal terms were not publicly disclosed, but according to sources, it’s worth $175 million over 10 years.
NASCAR driver opts for crypto payment in sponsorship deal
"There are a handful of pilots who like crypto, but I am probably one of the ones who has been around long enough and I am quite comfortable with how it works," said Landon Cassill.