UFC fighter El Ninja to become first argentinian athlete paid in crypto
Beyond the Octagon, Guido Cannetti fights Argentina's 78% inflation rate with USDC stablecoin.
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Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide.
How VeChain Landed $100 Million UFC Marketing Deal
The VeChain Foundation and the Ultimate Fighting Championship (UFC) announced a multi-year marketing collaboration. The partners claim the deal is a “first of its kind” aimed at “breaking marketing ground” for the blockchain-based organization and th...
Fight for Bitcoin: Brazilian UFC star to receive fight earnings in BTC
UFC fighter Matheus Nicolau is moving to the Bitcoin paycheck to hedge against inflation and secure the value of his hard work.
Nifty News: UFC Strike marketplace, Horrific Crypt TV, and new travel NFTs
Dapper Labs has been busy with several new launches this week, while Crypt TV and Metaversal are launching a scary new NFT collection.
Heavyweight champ to take 50% of his UFC 270 purse in Bitcoin
“After doing a lot of research on Bitcoin, I really believe it is the future of money, man. Bitcoin is valuable, secure, and no one can mess with it,” said UFC heavyweight champion Francis Ngannou.
Cryptocurrency trading platform Crypto.com to debut UFC NFTs
The UFC has collaborated with Crypto.com for their first official NFT, which will be available on Thursday.
UFC inks $175-million sponsorship deal with Crypto.com
The deal terms were not publicly disclosed, but according to sources, it’s worth $175 million over 10 years.